The home care provider, PerCurra, has launched a ‘Graduate Franchisee’ package to attract more entrepreneurial talent into the care sector and as an incentive is offering graduate franchisees a two-year payment holiday.
PerCurra explains that its new package is particularly suitable for graduates at Master and MBA qualification level and its model gives students, who have not had the opportunity to build up a cash reserve, the chance to invest in the franchise following graduation by deferring payment.
Through its links with Nottingham Trent University, PerCurra found that many misconceptions about the home care sector existed amongst graduates, which given their age and life experiences may not have been surprising.
But once the varied nature of the sector, the responsibilities and the opportunities it presents for starting and developing a business were shared, PerCurra saw the levels of interest rise.
‘Stigma of the role’
Gill Heppell, founder and managing director of PerCurra, said: “It’s often thought that the home care sector involves looking after elderly people and there is a stigma about the day-to-day role of what’s involved. However, 75 per cent of our business provides care for people who are under the age of 65.
“Our services are for people with a range of needs resulting from learning or physical disabilities, mental health or other health issues. We pride ourselves in helping people live the life they want to live, which makes this an extremely rewarding business.
“In the UK there has been a huge growth in the demand for at home care services. This strong demand, coupled with the extensive support we provide for our new franchisees in helping them to secure clients and establish a reliable, profitable franchise based on our proven system, is something we think will be popular with business minded graduates.”
The company added that by providing the opportunity to work in a growing sector with high levels of job satisfaction and making a positive impact on people’s lives, something that it sees as increasingly important to millennials, setting up a PerCurra franchise is small when compared to starting a business from scratch.
Heppell continued: “The graduates we have spoken to want to embark on a career that can make a difference to people, whilst also enabling them to run a successful business. I would encourage any entrepreneurial graduates who want to run their own business but be part of an established network to get in touch with us.”
The company is currently recruiting franchisees across the UK. Its franchisee package includes a six-month tailored training programme and support systems including IT infrastructure, marketing, staff recruitment, client acquisition and business development support.