House of Colour personal stylists aiming for UK network of 200

House of Colour, the personal stylist and colour analysis consultants, have announced plans to increase its UK franchise network to 200 in the next five years, which could result in creating up to 100 new jobs.

House of Colour says that in the last 12 months it has attracted 31 new franchisees, 18 for the UK and 13 overseas in the U.S. It also reports that its UK franchisee revenue is up by 12 per cent on last year and that it has launched new products by securing a strategic alliance with Park Lane Jewellery.

Helen Venables (right), managing director of House of Colour, says: “It is a difficult economic environment for many businesses but luckily we have been growing in tandem with the burgeoning lifestyle and health industries.

“We offer a potentially high-income business model with several lucrative income streams including colour analysis, styling, make-up classes and over 350 make-up products. We have been attracting new franchisees who want to be ambitious business builders, whilst still maintaining a good work/life balance.

“Our marketing has been stronger than ever which is vital in this financial climate and new data collection technology has been brought in to better serve the clients with clothing recommendations.”

House of Colour franchisees offer colour and style analysis for men and women either on an individual basis or within small groups. By helping clients find their own individual style enables clients to build a capsule wardrobe that suits their lifestyle and personality, as well as boost their confidence.

‘Rigorous training’
The company explains that its stylists go through rigorous professional training including the psychology of styling, why image is important, personality assessment and the history of dressing, in addition to training in marketing to support a successful business launch.

Its most successful franchisee in the UK, Claire Bannister, says that she has continually enjoyed the company’s training and marketing opportunities, which has resulted in her growing her business year-on-year.

The company describes its franchise opportunity as offering businessmen and women a flexible start-up programme that enables them to start a business from home, a small shop or within a beauty salon.

The franchise costs £12,000 including VAT, with a monthly service fee of £150 to cover items such as insurance, support, books and fashion updates. Franchisees receive 19 days’ training and all the equipment to run the business including sample stock.