OYO Hotels has announced that since entering the UK market only 10-months ago, it has grown to 100 hotels across 25 major towns and cities, including London, Manchester, Edinburgh, Glasgow, Blackpool and Torquay.
Introducing the company, the brand explains that through franchise or lease partnerships with small and midsized independent hotels, it can improve their performance through its proprietary technology, revenue management capabilities and operational expertise.
OYO additionally seeks to improve financial returns for hotel owners whilst ensuring guests have a great experience during each and every stay. It also invests with owners to transform the property itself, improving the infrastructure and the look and feel of the hotel.
This flexibility said OYO works with all types of hotel – business, tourist, metropolitan, rural, large or small – with the aim of using expertise to deliver value for hotel owners and customers alike.
The diverse range of hotels in its current portfolio, which have an average of 25 rooms, are already benefitting from higher occupancy rates, increased customer satisfaction and room revenue uplift, added OYO.
Jeremy Sanders, head of OYO UK, said: “We are delighted to now have a portfolio of 100 diverse hotels in some of the best city centres, seaside and rural locations across the country. Our rapid growth shows there’s a real appetite from hotel owners and customers alike for good quality, affordable hotels with a local touch, and we look forward to adding value to more independent hotel owners as we continue to invest and expand into new areas of the UK.
“Six months ago, OYO had a team of 25 and just five hotels in London. Today, we have a team of 275 OYOpreneurs. They are the people who are driving our success and helping independent hotels across the country to thrive.”
OYO was founded in India six years ago by 25-year-old entrepreneur Ritesh Agarwal. The OYO Hotels & Homes brand has since grown at a pace to reach nearly 23,000 hotels with over 850,000 rooms, across more than 800 cities.
The UK was OYO’s first destination outside of Asia, followed by further expansion into the U.S., with 50 hotels across 10 states.
Worldwide the brand said it has created over 300,000 direct and indirect job opportunities across India, China, the U.S. and the UK.