The UK Italian street food chain, Wolf that offers fresh, healthy Italian meals has welcomed franchisee, Ehsan Shammasizadeh, who is opening a 55-seater outlet in the centre of Nottingham in the city’s historic listed Market Street building.
The company says that its brand taps into the nation’s love for authentic Italian cuisine and its all-day dining concept serves traditional favourites, with the option for customers to choose bespoke dishes, all of which can be enjoyed in the restaurant or on the go.
Wolf also offers customers its own brand coffee and ‘build your own lunchtime dishes’ that include the ‘piada’ – its signature flatbread with a choice of marinated protein, Italian sauces, deli toppings and salad.
The Nottingham franchise is the eighth store for the chain, which already operates from seven existing sites in Chiswick, Leeds. Manchester, Reading and Wembley.
Wolf has been advised on its franchise roll-out by Fraser Brown Solicitors, who have been working with the company since 2017 on the legal aspects of operating a growing franchised network.
Fiona Boswell, partner and head of franchising and commercial services and James Woodward, senior associate in commercial property at Fraser Brown Solicitors, advised on the Nottingham site and secured the lease for the franchisee.
Tim Entwistle of Wolf Italian Street Food, said: “With franchises all over the UK opened with the contract roll-out assistance of Fraser Brown, moving to Nottingham felt like the next natural step for us and we’re thrilled to be opening our doors in the heart of this established city.
“Our new central, historic location is ideal with its high ceilings and large open spaces and we aim to recreate a chilled space for our customers to dwell in.
“Our food is inspired by our Italian chef who uses the finest, local produce aimed at people that want great tasting food that’s also good for them, and we aim to make authentic and fresh Italian dishes that are versatile and accessible all-day.”
Franchisee Shammasizadeh, added: “From a franchising perspective Wolf is a strong, innovative brand with a simplistic and fresh concept that will be well received in Nottingham and Market Street is ideal for reaching city residents, visitors and the student population.
“The building itself is built to accommodate not only those looking for all-day eating occasions but also for evening events such as open mic nights and talent shows. We envisage Wolf being a hub to celebrate talent and creativity.”
Wolf plans to open further outlets this year in Manchester and Glasgow.