The North American chain, Quick Lane Tyre & Autocentre has opened its first UK franchised outlet in Reading, Berkshire.
The company has ambitious growth plans for the UK for its centres, which offer 13 core maintenance and light repair services, MOT tests and tyres to all vehicle makes and models.
Louise Cook, the British Rally Driver, opened the Reading centre. She has a long-term sponsorship relationship with Quick Lane, as she aims to become the first female World Rally Champion.
Quick Lane has also announced that a further site in Berkshire has been agreed for Bracknell, as well as a centre for Prestwich, Greater Manchester.
Globally the company says it has around 1,000 workshops on a licence and franchise basis and has recently launched in Germany where two brand-new centres have opened in Krefeld and Hennef.
Quick Lane explains that by implementing technology at the heart of the customer journey, alongside a fresh new outlook and ethos to team recruitment, it offers investors something different to the industry status quo. It adds that its expansion plans offer the best possible network footprint to keep customers on the road with minimal disruption.
The company’s focus on delivering ‘time as a commodity’ says that it shows it understands that customers value products and services that give them back time into their day – time to spend doing what they prefer, rather than the inconvenience of a vehicle repair.
John Dines, UK operations director of Quick Lane UK, commented: “We are focused on providing convenience with confidence by maintaining a transparent and consultative relationship that keeps customers returning.
“Motorists are keeping their vehicles for longer and this offers an exciting opportunity for investors to launch their very own customer-focused tyre and MOT brand in the UK.
“We work closely with each franchisee, helping them achieve their potential in their exclusive allocated territory. Our franchisees are guided through the pre-opening phase and provided with effective, ongoing support from identifying and securing location and premises, workshop layout and specification, team recruitment and training, data-driven marketing and PR, in addition to experienced and dedicated Local Operations Managers.”
Quick Lane explains that its brand was born out of consumer research regarding motorists’ needs from automotive repair centres. It found that drivers cited transparency, convenience, confidence and a stress-free environment as their key priorities, which led to create the company ethos of providing ‘convenience and confidence’.