YourZone45, the fitness studio franchise, has secured investment from three stakeholders with experience in the sector to develop the company’s offering and accelerate network growth.
The investors, Mhairi FitzPatrick, Andy Kay and Jeremy Taylor will be working alongside Chris Elms, the founder of the company. YourZone45 currently has four franchises in the UK with two scheduled by the end of summer.
Elms said: “I am delighted that Mhairi, Andy and Jeremy have agreed to acquire an equity stake. Their business experience will be invaluable and they join the business, and the fitness franchise sector, at a truly exciting time.”
Taylor added: “YourZone45 provides an exciting and affordable opportunity for people with the drive, ambition and commitment to succeed on their own but who want to minimise their risk as a fitness entrepreneur by following a proven model and blue print to operate their business.”
Taylor was a co-founder of the LA Fitness group in 1994 and its group operations director for 11 years, as the company grew to 65 clubs in the UK. He subsequently acquired equity in The Health Club Collection and took an executive role with the privately-owned business operating six clubs in London.
FitzPatrick and Kay have worked in partnership for over 20 years, having launched, operated and sold a self-funded start-up and a venture capital backed business. The former a wellbeing company that specialised in contract management of wellness centres in blue chip companies and the latter a premium health club in London, 37 Health and Fitness.
YourZone45 is a boutique-style fitness studio that delivers motivating, instructor-led 45-minute workouts. Using heart rate technology, the workouts are designed to burn the maximum amount of calories, build strength, increase energy to tone and shape the body.