Boutique-style fitness studio YourZone45 targets studio growth

YourZone45 fitness studio’s has announced that it is accelerating its growth strategy with a target to open 12 studios by the end of the year in major cities and towns across the UK.

A flagship studio is scheduled to open in Greenwich (London), adding to its existing outlets at Colliers Wood (South West London), Braintree and Colchester (Essex) and a studio at Bingley (West Yorkshire).

Chris Elms, the founder of the company, said: “We are gearing up for an exciting year with new studios opening and I’m confident that in the next 12-months we will achieve the targeted growth and have a number of established studios around the UK.”

With growth in its sights the company has appointed an experienced marketing manager and franchise manager, to help facilitate its expansion.

The YourZone45 brand delivers highly motivating boot camp style workouts that are focused around heart rate technology. The workouts are designed to burn calories fast, rev up metabolisms and increase fitness levels.

The three main principles behind its concept are enjoyment, motivation and results. Each 45-minute workout combines the community of a group exercise session but with the personal attention and guidance of a personal training session.

YourZone45 offers different membership programmes to suit clients. Its trainers work alongside them to select the amount of training sessions required to reach the clients targets. Its programmes include Freedom 1 (month-to-month, contract free), Superstar 6 (six-months) and Rockstar 12 (12-months).

With interest in fitness and a healthy lifestyle on the rise in the UK the company says there has never been a better time to invest and open a franchise with YourZone45.

Lender relationships
Its fitness studios are between 2,000-3,000 sq. ft. and its typical minimum initial franchise investment is £70,000. For entrepreneurs interested in its opportunity, YourZone45 says that it has developed relationships with several lenders who can provide the additional set- up costs required to get a franchise started.

The franchise package includes initial training, assistance in finding suitable premises, support with studio design and fit-out; and pre-sales marketing and ongoing marketing support. Franchisees do not need to be a fitness professional to operate a studio.