Signarama celebrates record-breaking franchisee performance

Celebrations at Signarama in Harrogate.

Signarama, the signs and graphics franchise, reports record-breaking figures in Q3 of 2017 for its franchisees in Birmingham South, Reading, Harrogate and Preston.

Adrian Strong, franchise support manager at the firm said: “Network sales are up year-on-year with some outstanding performances across the board ranging from impressive 25% uplifts to staggering 76% turnover increases. It’s a testament to the continued passion and drive from each and every one of our franchisees.”

Tracy Andrews, franchisee for Birmingham South explains: “There’s no question that being part of such a well-known Global brand can open certain doors for you. Often the impression of size and national reach is very instrumental in larger clients trusting you with important and high value projects. We have some large construction companies as customers and being based in Birmingham we are particularly delighted to produce a lot of work for Land Rover.”

In what for many, is a challenging economic climate, the signage industry continues to grow and expand. “It stands to reason really, signs literally are everywhere” said Annetta Doyle, Signarama’s franchise recruitment manager.

Doyle added: “In a growing economy, more businesses launch, expand or relocate and so the demand for signage and associated services increases. In a challenging climate, businesses must do more to attract custom, be more visible and stand out from the crowd and so, you guessed it; demand increases!”

Light model
With the launch of the new Light model earlier this year, Signarama created an exciting concept that allows new franchisees a more affordable entry point to the industry. A low fuss, low overhead opportunity, the Light showrooms are fitted out exactly like other Signarama centres, but without the production equipment. The footprint is smaller and therefore attract lower rent and business rates. Because production is outsourced to top quality suppliers, franchisees get to concentrate on driving sales and delivering service.

Aliyyah-Begum Nasser, Signarama’s UK managing director said: “We wanted to open the opportunity up to a much wider audience. The Light franchise package is the ideal way for ambitious franchisees to dip a toe into the lucrative sign market and it gives them the option to upgrade to a full production franchise as their business grows.”

Those investing in the Light model will receive world-class training and support, enviable collective buying power, instant brand recognition and an R&D department that’s focussed on bringing the latest technology and software innovations to the market.

Andrews commented: “I honestly think that with the right attitude and work ethic, the training and support from Signarama could see anyone become successful without any industry experience or having run their own business before. That’s the beauty of franchising isn’t it!”

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