Dream Doors campaign to increase brand awareness

Dream Doors, the kitchen makeover franchise, has embarked on a brand building exercise by launching a campaign focusing on increasing consumer awareness for its service and gain new leads for its 76 franchised showrooms. Spearheading the campaign is a competition that gives potential customers the chance of winning a kitchen makeover worth £5,000.

Troy Tappenden, Dream Doors founder and managing director, enthusing about the competition, said: “This campaign has been incredibly exciting. We think it’s important to ensure that anyone interested in a Dream Doors makeover is given a fair chance at winning their very own dream kitchen.

“With thousands of entries and ever growing social media interest, the competition is already generating lots of calls to our franchisees. Our kitchen makeovers are a huge talking point with customers; just take a look at the ‘before and after’ images on our website to see why. And we feel that offering such a transformation as a prize is a great way to build awareness of the brand.”

‘Before and after’
The company is also set to get a further boost from its television advertisement, currently airing on ITV3. It depicts a Dream Doors makeover with the ‘before and after’ effect shown in detail. Viewers can also see how the company cleverly enhances storage space in the kitchen, something that certainly will appeal to those with cluttered homes. ITV3 was chosen as the perfect channel, as its core viewers are aged 55 and over, which fits in the Dream Doors own customer demographics.

Dream Doors is rooted in a simple concept: replacement kitchen doors and worktops. By swapping these aspects of a kitchen – and typically in just a couple of days – it provides clients with what looks like a brand-new kitchen at a fraction of the price of a full refit. This time and cost-saving strategy has seen it grow from a single showroom in Gosport, Hampshire, to a national network of franchised showrooms, which the company says it collectively sells almost 1,000 projects every month.

The company is the largest franchised kitchen facelift retailer in the UK and is currently looking nationwide for new franchisees, especially in Birmingham, Shropshire, Yorkshire, the North East and Scotland. Franchisees do not need any kitchen industry experience as full training is provided and the business can initially be run from home for six-months, whilst suitable retail premises are sourced.