Fiona Nicholls, who has worked for McDonald’s for nearly 30 years has taken a franchise with the company and acquired her first McDonald’s restaurant in Basford, Nottingham.
Her state-of-the-art restaurant has a host of features designed to improve customer experience, such as self-order kiosks to give customers the option of browsing the entire restaurant menu and being able to check the nutritional information of each meal at the same time.
The digital transformation in the restaurant can also be seen in the dining area, with free to use tablets installed at some tables for customers who want to check their newsfeed and emails, or play the latest games.
McDonald’s says it is constantly striving to bring more innovation to customers in the UK and the future could see even more exciting features introduced if the current trials prove successful.
Nicholls secured financial backing for the purchase from the Royal Bank of Scotland (RBS) and says she has plans to acquire further restaurants in the future.
Commenting on becoming a franchisee, Nicholls said: “McDonald’s is a company I know extremely well, having worked in operations for the majority of my career. I had been commuting to London in the last few years and was looking for an opportunity to run my own business and ideally be based in Nottingham.”
‘Realise my ambition’
“I hope this is the first of many more restaurants for me. It is a real honour to be a McDonald’s franchisee, as I know it’s not an easy process to secure. I found the backing I received from Anna Ellison, a senior relationship manager at RBS to be instrumental in helping me to realise my ambition of running my own business. The process has been seamless and has helped me start a very exciting journey as a franchisee.”
RBS has also assisted Jacqui Moore, a McDonald’s franchisee, to acquire her fourth restaurant at Sutton-in-Ashfield, Nottinghamshire. She already has two outlets in the region at Mansfield and one in Alfreton, Derbyshire. Moore says that she has confidence in the local economy and feels that the acquisition is a great investment and that plans are underway for a full refurbishment of the outlet during 2017.
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