A brief description of Ableworld’s Business
Ableworld is one of the country’s largest retailers in the rapidly growing Mobility and Homecare Sector.
From our retail outlets we offer customers a large selection of quality mobility and homecare products at value-for-money prices and exceptional levels of service and aftercare. Our products which range from walking sticks to hi-spec mobility scooters, from back supports to stairlifts, are all designed to give our customers greater independence and improved quality of life.
Ableworld’s in-house stairlift business provides a complete service from initial assessment through to the fitting and maintenance of high quality reliable stairlifts.
A Full Ableworld Franchise offers prospective Franchise Partners the opportunity to invest in both sides of the business – a retail store outlet and the accompanying stairlift business in a defined Franchise Territory.
What will the franchisee’s job entail?
A Full Ableworld Franchise consists of a retail outlet and a stairlift business. For the retail side you can think of the job as similar to a specialist retail manager. Building trusted relationships and giving high levels of customer service before, during and after the sale are paramount.
On the stairlift side of the business franchisees will need to be able to quote, install and repair the equipment. A background in light engineering is an advantage although full training will be given. Another option includes hiring an engineer if the franchise partner him/herself prefers to concentrate their efforts on the sales and management side.
As our first franchise proved, a partnership of two people, pooling their skills and experience can work very well.
What are the skills/experience/qualifications are you looking for in franchisees?
Franchisees will come from a wide variety of backgrounds and experience. We have seen people succeed who have had backgrounds in retail, healthcare, the armed services, general management, and engineering to name but a few. As for qualifications, whilst we have people in our organisation who have very strong academic qualifications we also have equally successful people whose skills and qualifications are more experienced based.
Our ideal franchise owners are people who have the desire, energy and determination to build their own ethically-based business in the mobility sector. They will have an enthusiastic customer service mentality and want to make a difference to people’s lives through providing quality products and services that people can afford.
What is the minimum investment requirement?
Some potential franchisees can be put off investing in retail franchises because of the high levels of minimum investment often required.
In contrast, a Full Ableworld Franchise can be started with as little at £65K for a medium-sized retail outlet and stairlift franchise. We are also willing, in special cases, to look at awarding separate franchises for either a retail outlet franchise or a stairlift franchise. In those cases the initial investment could be as low as £30K.
We should also point out that our franchise proposition has been approved by all the main high street banks who specialise in franchise lending and finance (subject to status) can be arranged for up to 60% of the total investment which means that franchisees can have a Full Ableworld Franchise with as little as £25K funds of their own.
The Financial Opportunity – Full Franchise
- Two viable businesses for the price of one
- Exclusive use of the Ableworld(tm) brand within a generous protected area
- A comprehensive Operations Manual
- Full training on Ableworld products, systems and business
- Ableworld LinePlans to organise your store
- Intensive support during your first week
- Highly experienced industry mentors to guide you
- The back-up of a professional Head Office
And much more…such as advice on retail property purchase, on-going training and support, newsletters, help in arranging finance, assistance in securing your first stock order…and more…a marketing launch pack, a twelve-week diary of steps to take when you first open and management coaching from our in-house business coach.
What training/support do you offer franchisees?
In our view there are two critical personal factors necessary for a franchisee to succeed. Firstly they must have the personal qualities discussed previously. As Franchisors we feel we have a duty and a responsibility to identify those personal qualities during the recruitment and selection process.
Once we have identified and jointly agreed with our franchise partners that they are right for us and we are right for them the other critical factor is the training and support that we, as Franchisors, provide.
So for us, first class training and support is not merely an add-on nor is it something that can be carried out lightly or in haste.
We have a minimum 25 day programme including a week’s residential at our Head Office. In addition there is 5-10 days product training from our principal suppliers. We will also put one of our experienced managers with new franchise partners for their first full week of business.
Our back-up written material is extensive and apart from our 400+ page easy-to-read operations manual we have a fully functioning Head Office only a phone call away.
On-going training and support will be generously offered by members of our training team, including our in-house business coach, whenever it is required.
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