Year on year growth, remarkable record breaking monthly sales figures in July 2011 and known for its innovative positioning within the marketplace – hip hospitality brand Roomzzz Aparthotel have never had it so good.

Bucking the trend
The luxury accommodation brand Roomzzz Aparthotel, known for their dedication to innovative expansion techniques have released trading figures after 10 months of this financial year that show a remarkable growth for the independent brand. Figures are reading a certified 27% growth year on year.

Roomzzz Aparthotel are known as a burgeoning contender in the franchise market and whose rapidly expanding innovation techniques are widely documented; The Times reported at the end of August 2011 that the brand has confirmed two new sites will take the Roomzzz Aparthotel brand to six locations nationwide.

Both sites occupy prime locations with one in East London near to the Olympic stadium and one in the centre of Bristol. The sites have been chosen to relate to audiences looking for affordable yet luxury boutique accommodation solutions in City Centre locations.

Changing perceptions
Originating in Leeds the brand established in 2006 and remains steadfast with their strategic positioning in the hospitality industry.

The brand has made a documented impact within the industry from a design point of view, as well as being a serious innovator in the industry from an operations perspective.

Their aim to change the way a brand, which falls into the ‘affordable’ bracket is perceived, has been achieved through Roomzzz Aparthotel ethos and high standards since launch.

Mark Walton, Head of Roomzzz Aparthotel UK comments: “The Roomzzz Aparthotel franchise model has already been very well accepted and we are in discussions with several more franchisee partners to take the brand site total into double figures for 2012 and 2013 and could see us expanding into Europe.”

Value versus design? No compromise
There have been many accolades directed towards serviced apartments, a trend appearing more and more, having being influenced from Stateside business practices. But are these places really cutting it in terms of offering, style and flexibility, matched with location and of course the all-important demonstration of significant savings on existing hotel spend?

Cue Roomzzz Aparthotel, leading the charge of alternative hotel accommodation. Offering a complete package of care for those on the move, offering transparency, flexibility and versatility. They have been wooing travellers since opening in terms of style, space, affordability, home from home appeal and office to office ease.

Walton comments: “Large business customers in particular are realising significant corporate savings. The provision of a fitted kitchen in every apartment removes the need to eat out all the time and therefore reduces basic business expenses particularly in relation to food purchases.”

The entire brand ethos has been built based on the feedback from business and leisure travellers and has delivered on all counts. Research showed customers requested city locations, walking distance from the train station and close-by discounted parking. Another requirement on the ‘wish-list’ was affordable pricing but without compromising on design and functionality, meaning desk space for working in the apartments as well as a nod to luxury and style.

The brand is experienced in listening to the needs of both business and leisure customers and has in turn responded by raising the bar on what is being offered, especially where loyalty for guests is concerned. Introducing their latest innovation The Royalty Club, they take a fresh look at how the industry rewards loyal and frequent business travellers.

The biggest appeal to corporate clients at Roomzzz Aparthotel is the real feeling of value. Think that by staying in a serviced apartment, for starters guests are saving a massive 57% of an average bill for one-week single occupancy. Add to this the budget saved on not having to pay for employees or guests to eat out at restaurants each night and the figures add up. With budget restraints in mind The Royalty Club has been specifically designed to give business travellers real-time  substantial discounts for regular bookings.

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