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A PLANNED RESALES STRATEGY - THE LAST STEP OF THE WAY by Derrick Simpson As more franchise systems reach maturity, franchisors need to give more thought to crowning their services with an effective resales strategy for franchisees planning to sell their business. Derrick Simpson, of Franchise Resales, explains how this can be easily achieved.
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Ceramic Experience, Cheshire (The) Trading since April 2007, this branch of The Ceramic Experience, is situated in a prime location, near the busy A54, in an affluent area of Cheshire. It is an ideal business opportunity to those seeking a lifestyle choice that can involve the whole family. It is essentially a management opportunity but would suit a purchaser who has an empathy with the creative arts and able to network within the local community. Its principal aim is to provide its customers with a fun filled opportunity, to participate and enjoy the art of paint-your-own-pottery and other artistic activities, which include the creation of a whole range of baby mementos, such as 3D casting of treasured baby footprints into clay. The range of activities also extends into Adult Art classes and corporate events.
The current premises, which has a nine year lease remaining, incorporates a cafe, popular for socialising, and a soft play centre with a free ball pool, comfortable seating and has the added advantage of its own free parking space. There are also plans to incorporate a 1,000 square foot Craft Central concession department, which is soon to be opened.
The business, currently run by five members of staff (full and part time) and is owned and operated by the franchisor who now wishes to free up more time to concentrate on the development of the brand and support to franchisees. For this reason this very exciting opportunity is being offered for sale at the same price as a new start-up franchise and includes all fixtures and fittings, equipment, all stock and furniture.
The asking price for this franchise is £99,000.
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Ceramic Experience, Edinburgh (The) This branch of The Ceramic Experience was opened in 2004 and is situated in one of Scotland major cities. Its popular location with its number of tourist attractions draws an ever growing footfall of visitors and this particular branch of The Ceramic Experience has become a focus for activity in the area by playing host to numerous team building events for local organisations and businesses, which provides a major growth area.
Currently staffed by experienced personnel, both full and part time, and with a motto of "fun is our business", this franchise excels in both those running it and for those visiting. The warm and welcome interior and fantastic soft play area and cafe, ensures customers return time after time. However, with unlimited ambition and enthusiasm, the new purchaser will still have vast opportunity to tap into the local marketplace and community to further develop the business.
The asking price for this franchise is £110,000 and includes all equipment, fixtures and fittings currently in the premises. This includes: Soft play centre, two kilns, coffee machine, display, all stock and all furniture - non of which is leased or on hire purchase.
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