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FOREWORD
By Sir Bernard Ingham President, British Franchise Association.
SECTION 1: ADVISORY ARTICLES
Advisory articles for prospective franchisees and franchisors by the leading franchise lawyers, bankers and consultants.
HOW FRANCHISING WORKS
by Cathryn Hayes
The scene is set by Cathryn Hayes with a review of franchising from the viewpoint of both parties - the franchisor (the firm operating the franchise network) and the franchisee (the company or person buying a franchised outlet). She is head of franchising at HSBC Bank.
THE ELEMENTS OF THE FRANCHISE PACKAGE
by Jonathan Horne
What do you get for your money when you buy a franchise? Jonathan Horne, head of the franchise unit at Sylvester Amiel Lewin & Horne, looks at the elements that make up the franchise package.
THE STANDARDS SET BY THE BFA
by Andrew Quail
The reputation franchising enjoys is due to the standards set by the BFA, the industry’s self-regulatory body. Andrew Quail, the head of business services, explains how the association ensures that its standards are met.
FRANCHISE AGREEMENT
by Martin Mendelsohn
The terms of the franchise agreement are reviewed by Martin Mendelsohn, chairman of the franchise group at Field Fisher Waterhouse, and visiting professor of franchise management at Middlesex University Business School.
PROJECTIONS - FACT OR FICTION
by Lorna Smith
A guide to understanding the financial projections put forward by the franchisor. Lorna Smith is franchise manager of HSBC Bank.
THE VALUE AND IMPORTANCE OF THE BUSINESS PLAN
by Richard Holden
A sound business plan is essential if an application to the bank for a loan is to be successful. Richard Holden, head of franchising at Lloyds TSB, explains what the plan must cover.
REMEDIES IF THE AFFAIR MUST END
by Nicola Broadhurst
The relationship between the franchisor and franchisee should withstand the test of time, but disputes can arise and may become so serious that the parties have to separate. Nicola Broadhurst, of Mundays, explains the damage limitation options.
ADVICE FOR FRANCHISORS
TURNING YOUR BUSINESS INTO A FRANCHISE
by Brian Duckett
This series of articles offering advice for those planning to franchise their business is introduced by Brian Duckett, managing director of the consultancy, Howarth Franchising.
FINANCIAL ASPECTS OF LAUNCHING A FRANCHISE
by Mark Scott
The financial implications of becoming a franchisor are reviewed by Mark Scott, head of franchising at NatWest Bank.
ROLE OF DISCLOSURE IN REDUCING RISK FOR BOTH PARTIES
by Mark Abell
With more countries introducing pre-contractual disclosure to protect franchisees, the need is increasing for UK franchisors expanding abroad to adopt such procedures explains Mark Abell of Field Fisher Waterhouse.
FRANCHISEE RECRUITMENT
by Michael Way and David Tonchin
The problems of franchisee recruitment are examined by Michael Way and David Tonchin, partners in the consultancy, Franchise Your Business.
FEE STRUCTURE
by David Costello
The setting of franchise fees, both initial and ongoing, calls for a very delicate balance if both parties are to prosper. David Costello is a former bank franchise manager.
MAKING SURE THE BLUEPRINT IS RIGHT
by Penny Hopkinson
The operating manual is crucial to any franchise system as it enables each franchisee to replicate the business and run it to the franchisor's standards. Penny Hopkinson, of Manual Writers International, offers advice on preparing this operational blueprint.
CHALLENGES OF SETTING TARGETS FOR FRANCHISEES
by Manzoor Ishani
The imposition of binding performance targets on franchisees would appear to be the obvious way for franchisors to guard against loss of income due to franchisees coasting along in their comfort zone. Surprisingly, the solution is not that simple. Manzoor Ishani explains.
THE STRATEGY FOR MULTI-UNIT GROWTH
by Tim Bowyer
Multi-unit franchising offers many benefits to both the franchisor and franchisee but, as Tim Bowyer explains, franchisors need to put in place the right strategy to recruit and subsequently cater for such franchisees. Bowyer is director of franchising at the Royal Bank of Scotland group.
A PLANNED RESALES STRATEGY - THE LAST STEP OF THE WAY
by Derrick Simpson
As more franchise systems reach maturity, franchisors need to give more thought to crowning their services with an effective resales strategy for franchisees planning to sell their business. Derrick Simpson, of Franchise Resales, explains how this can be easily achieved.
RAISING VENTURE CAPITAL TO DEVELOP THE BUSINESS
by Andy Pollock
Ambitious franchisors and, indeed, large franchisees, usually need to turn to venture capital providers for finance. Andy Pollock, a founder partner of Rees Pollock, the City-based firm of accountants and business advisers, discusses ways of raising the money.
CHALLENGES OF FRANCHISING IN THE GLOBAL MARKET
by Chris Wormald
Franchising can unlock the international potential of a business, regardless of whether or not it is franchised in its home country. Chris Wormald, of Field Fisher Waterhouse, explains the options to companies expanding abroad, and conversely to entrepreneurs importing foreign franchises into their own country.
SECTION 2: FRANCHISE LISTINGS
Detailed breakdown of individual franchises by business categories. Data includes addresses, period in business, availability of franchises, size of network, setting-up costs, fee structure, projected sales and profit levels, period of contract, BFA status, overseas availability and franchise sales contact, etc.
CATEGORIES
1. Property and maintenance services, home improvements (118 franchisors listed)
2. Catering, hotels (84 franchisors listed)
3. Cleaning and renovation services (61 franchisors listed)
4. Commercial services (146 franchisors listed)
5. Direct selling, distribution, etc (95 franchisors listed)
6. Domestic, personal, health and fitness, caring, and pet services (115 franchisors listed)
7. Employment agencies, executive search, management consultancy, training and teaching (101 franchisors listed)
8. Estate agencies, mortgage brokers, etc (64 franchisors listed)
9. Parcel and courier services (14 franchisors listed)
10. Printing, copying, graphic design (8 franchisors listed)
11. Retailing (105 franchisors listed)
12. Vehicle services (69 franchisors listed)
WORLD FRANCHISE ASSOCIATIONS
Franchise associations throughout the world.
ALPHABETICAL LISTING
Alphabetical listing of franchises operating in the UK.
APPENDIX ONE:
European Code of Ethics for Franchising (as adopted by the BFA)
APPENDIX TWO:
Disclosure document
APPENDIX THREE:
Franchise agreement by Mark Abell
APPENDIX FOUR:
Master franchise agreement by Mark Abell
APPENDIX FIVE:
EC block exemption regulation on vertical restraints
APPENDIX SIX:
Glossary of franchise terms
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