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									Franchise World: 2008 British Franchise Directory and Guide (216 pages) UK Annual Directory, 24th Edition This directory is essential for newcomers to UK franchising, whether a prospective franchisee or franchisor. It lists more than 950 franchises now trading in Britain, and includes over 70 pages of advisory articles by the leading franchise specialists in business consultancy, the law and the banks. To make it easy for readers to draw up a short list of franchises they would like to consider, the directory lists them by trade category and alphabetically - many with full details, such as setting-up costs, initial fees, ongoing royalties, and projected turnover and profits. In addition to the advisory articles explaining every aspect of the franchise system, the directory contains specimen franchise contracts (including a master franchise agreement), disclosure document and franchise glossary. The foreword is by Sir Bernard Ingham, president of the BFA. Now in its 24th year, the directory is the most authoritative in its field. Contents UK £20, airmail £25. Order



									Franchise World Bi-monthly magazine This is Britain’s longest-established and leading franchise news magazine for both franchisees and franchisors. It includes regular leading-edge articles on the issues of the day, the latest franchise launches (complementing the listings in the annual directory), and an important section giving details of franchises that are actively recruiting in a wide range of businesses. Founded in 1978 and published on alternate months (Feb, April, etc.). Appropriate issues include a free ticket (worth up to £13) for a forthcoming British franchise exhibition. Annual subscription: UK £25, airmail £35. Order



									How to Evaluate a Franchise (80 pages) By Martin Mendelsohn If you’re thinking of buying a franchise, this guide will tell you what you need to know in order to make the right choice. It will help you assess whether self-employment and franchising, in particular, will suit you personally and explains how to avoid the pitfalls. Franchising is not as simple as it may seem and calls for a considerable, long-term commitment. Although it has a self-regulatory body, the BFA membership is voluntary and there is no franchise legislation to protect you. You, therefore, need to take every care in choosing a franchise. This guide will help you make the right choice. UK £12.95, airmail £14.95. Order


			How to Franchise Your Business (128 pages) By Martin Mendelsohn If you’re considering franchising your business, or have an idea that could develop into a successful franchise, this guide will explain the steps to take. Profitable businesses that have gone into franchising without adequate preparation have subsequently failed. The moral cost is also high for the franchisor, who has persuaded people to re-mortgage their homes, sacrifice their life-savings and run-up heavy debts to join his franchise. Such disasters can be avoided with the guidelines in this book. UK £14.95, airmail £16.45. Order


			How to Franchise Internationally (144 pages) By Martin Mendelsohn Franchising is the ideal system for taking a business into new countries, but the failure rate is surprisingly high. Martin Mendelsohn identifies the causes of failure. He discusses the options available and charts the course to success. "This revised and updated version of the book will be of enormous help to any franchisor, either taking their concept out of the UK or bringing it in from overseas, providing, as it does, a complete list of the 'do's' and don'ts' based on Martin's extensive experience," says Cathryn Hayes, head of franchising at HSBC Bank. UK £9.00, airmail £10.50. Order

			The Franchisor's Handbook By John Pratt John Pratt takes franchisors firmly by the hand to guide them through all the practicalities of launching and developing a franchise system that conforms to best practice. On aspects where opinions may differ, he offers his definitive solution because, as he rightly says, simply giving alternatives is "the least helpful to busy franchisors who need firm guidance on how to proceed." It is this straight forward and unambiguous advice that makes his book so valuable to aspiring and existing franchisors. One of Britain's most successful franchise lawyers with over 25 years experience in advising franchisors, Pratt has his own practice, Hamilton Pratt, and is legal adviser to the BFA. UK £18.50, airmail £24. Order

Whether you’re thinking about going into business for yourself as a franchisee, or you’ve a successful business you would like to franchise, it would pay you to get to know the advantages and pitfalls of franchising. Take the advice of Britain’s top franchise specialists. Free Franchise World magazine and franchise show tickets (when appropriate) with each book order.