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How franchising works: the two sides of the story

Business-format franchising, according to the British Franchise Association (BFA), is the granting of a licence by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade under the trade mark/trade name of the franchisor and make use of an entire business package.

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Standards set by the British Franchise Association

It is a truism that the majority of franchisors that are able to join the BFA do so. The many benefits range from ongoing exposure to best practice and developments in the industry to being counted amongst the band of ethical franchise practitioners.

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Franchise contract – the rights and obligations

The franchise contract is the document in which the whole transaction is drawn together. It must accurately reflect the promises made and it must be fair, while at the same time ensuring that there are sufficient controls to protect the integrity of the system.

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Sample franchise contract

This sample agreement is for illustrative purposes only and must not be used by any party seeking to franchise their business without taking the author’s prior advice. See also master franchise contract.

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Projections: fact or fiction

Everyone going into business will sooner or later need to get to grips with the figures. With franchising you should be looking at a tried and tested business format, so you should be provided with projections showing how the business could perform.

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Role of disclosure in reducing risk for both parties

Risk management by franchisors is an essential part of their international strategy and roll-out process. Those who fail to identify, reduce, and then manage the remaining risk do so at their peril. They should anticipate spending large amounts of time and money seeking to extricate themselves from the quagmire of litigation.

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Make sure your business plan packs a winning punch

Despite recession, it is clear that financial assistance for franchises is readily available from banks specialising in the sector. Apart from a strong business proposal what is it that the bank manager will be looking at when applicants present them with their business plan?

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