Spice 2 Go, formerly Masala 2 Go, is an Indian takeaway franchise that aims to restore the popularity of Chicken Tikka Masala in the UK.
The franchisor says that the popularity of the dish has waned and that Jalfrezi is now the most popular curry and that Indian takeaway food is in second place behind Chinese.
The company said: “After scouring the UK, we’ve counted over 48 different variations on the recipe for the Chicken Tikka Masala, but now you can add an extra one to that list as we’ve just invented the definitive masala recipe. Guaranteed to send your taste buds into a tizz and leave you smacking your lips in satisfaction, Spice2 Go has set the standard for the masala and now we’re making it our mission to have every man, woman and child sample our mouth watering masala!”
The franchise is suitable for newcomers joining the market and also fast-food operators looking for a new brand of a different type of food.
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