Categorised | Featured news, News

Baskin-Robbins announces major UK expansion with up to 400 new jobs created

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announces plans to greatly expand the brand’s presence in the UK.

The firm is looking to nearly double its number of locations in the UK with the addition of 80 new free-standing restaurants over the next three years, in the process creating up to 400 new full and part-time jobs.

The announcement comes as Baskin-Robbins celebrates the official opening of three new shops in London. Nigel Travis (pictured below), Chief Executive Officer of Dunkin’ Brands, Baskin-Robbins’ parent company, and Giorgio Minardi, President of Dunkin’ Brands International, have travelled to London to attend the openings.

Nigel Travis“Baskin-Robbins takes pride in delighting guests the world over with its rich library of ice cream flavours and wide array of frozen treats,” said Travis. “With the development of these additional restaurants, even more ice cream lovers across the UK will be able to enjoy our premium ice cream, ice cream cakes and frozen beverages, all served in a fun environment and at a great value.

“This is also great news for the British business community,” Travis continued. “Baskin-Robbins’ further growth in the UK provides an excellent opportunity for those looking to develop a franchise business. It also means hundreds of new jobs, which we are particularly pleased to be supporting.”

Baskin-Robbins currently has almost 100 locations in the UK, including free-standing restaurants as well as concession locations in other shops and movie theatres. On a worldwide basis, Baskin-Robbins has more than 6,700 locations in nearly 50 countries around the world.

Franchise opportunities for Baskin-Robbins are available throughout the UK. Baskin-Robbins is currently seeking entrepreneurs with a strong financial background and a passion for their local communities who are interested in developing multiple shop locations. For more information about franchising, please visit www.baskinrobbins.co.uk/franchising.

The three new venues in London will feature Baskin-Robbins’ new international restaurant design, which includes relaxing lounge-style seating, textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modelling ice cream cakes and sundaes.

Comments are closed.