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Franchise advertising

Sources of franchisee recruitment
The leading sources for franchisee recruitment as identified by franchisors.

Franchisor's website - 39%
Magazine advertising - 37%
BFA website - 36%
Other websites - 35%
Newspaper advertising - 25%
Exhibitions - 21%
Word of mouth - 2%


Sources of initial
information on
franchising

The leading sources for initial information on franchising as identified by franchisees.

Magazines - 19%
Newspapers - 18%
Friends/relatives - 17%
Exhibitions - 8%
Seminars - 4%
Another franchise - 3%
Bank - 3%
BFA website - 2%


Sources of initial
information on
a specific franchisor

The leading sources for initial information on a specific franchisor as identified by franchisees.

Magazines - 21%
Friends/relatives - 17%
Newspapers - 15%
Exhibitions - 10%
Franchise websites - 5%
Seminars - 3%
Another franchise - 3%
BFA website - 3%

Source: 2006 NatWest/BFA Annual Franchise Survey

National Franchise Exhibition

Franchise World covers franchising from the perspective of the two parties - franchisees and franchisors, both prospective and existing. Britain’s longest-established franchise magazine, founded in 1978, it is acknowledged as the most newsworthy and authoritative in its field.

Published bi-monthly, it is available on subscription and distributed free at the annual franchise exhibitions in Birmingham, London, Manchester and Glasgow, and in response to regular offers in the Daily Mail, Scottish Mail, Daily Express, Sunday Express, Daily Star, Independent on Sunday, Metro, and Evening Standard. It is also distributed at British Franchise Association (BFA) held seminars and discovery days, and mailed free to all members of the BFA.

We do not follow the common practice of “sharing” leads, but only forward them to the specific franchise to which they have been addressed. This avoids franchisors wasting their time and money in replying to enquirers who have no interest in their business.

Get the best of both worlds
Special low-cost franchisee recruitment multimedia advertising packages are available in Franchise World magazine and on this site.

For details contact Nick Riding on:

Tel. 020 8605 2555. Fax. 020 8605 2556.

Or, if you would like a media pack, please complete and send the form below.

British Franchise Association
National Franchise Exhibition

Official supporter of the franchise exhibitions in Birmingham, London, Manchester and Glasgow.

BFA Affiliate member

www.franchiseworld.co.uk
Promoted through search engine optimisation programs and sponsored ads on Google and Yahoo.

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