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Franchise magazine, directory and books
Franchise World: 2010 British Franchise Directory and Guide
UK Annual Directory, 26th Edition
This directory is essential for newcomers to UK franchising, whether a prospective franchisee or franchisor. It lists more than 1,100 franchises now trading in Britain, and includes over 65 pages of advisory articles by the leading franchise specialists in business consultancy, the law and the banks.
To make it easy for readers to draw up a short list of franchises they would like to consider, the directory lists them by trade category and alphabetically.
In addition to the advisory articles explaining every aspect of the franchise system, the directory contains specimen franchise contracts (including a master franchise agreement) and franchise glossary. The foreword is by Sir Bernard Ingham, president of the BFA. Now in its 26th year, the directory is the most authoritative in its field.
UK £20, order hard copy (airmail £25), digital edition £9.99.
Franchise World
Bi-monthly magazine
This is Britain’s longest-established and leading franchise news magazine for both franchisees and franchisors. It includes regular leading-edge articles on the issues of the day, the latest franchise launches (complementing the listings in the annual directory), and an important section giving details of franchises that are actively recruiting in a wide range of businesses.
Founded in 1978 and published on alternate months (Feb, April, etc.). Appropriate issues include a free ticket (worth up to £13) for a forthcoming British franchise exhibition.
Annual subscription: UK £25, (airmail £35). Order
How to Evaluate a Franchise
By Martin Mendelsohn
If you’re thinking of buying a franchise, this guide will tell you what you need to know in order to make the right choice.
It will help you assess whether self-employment and franchising, in particular, will suit you personally and explains how to avoid the pitfalls.
Franchising is not as simple as it may seem and calls for a considerable, long-term commitment.
Although it has a self-regulatory body, the BFA membership is voluntary and there is no franchise legislation to protect you. You, therefore, need to take every care in choosing a franchise. This guide will help you make the right choice.
UK £12.95, order hard copy (airmail £14.95), digital edition £6.99.
How to Franchise Your Business
By Martin Mendelsohn
If you’re considering franchising your business, or have an idea that could develop into a successful franchise, this guide will explain the steps to take.
Profitable businesses that have gone into franchising without adequate preparation have subsequently failed.
The moral cost is also high for the franchisor, who has persuaded people to re-mortgage their homes, sacrifice their life-savings and run-up heavy debts to join their franchise. Such disasters can be avoided with the guidelines in this book.
Digital edition: £7.99.
How to Franchise Internationally
By Martin Mendelsohn
Franchising is the ideal system for taking a business into new countries, but the failure rate is surprisingly high.
Martin Mendelsohn identifies the causes of failure. He discusses the options available and charts the course to success.
"This book will be of enormous help to any franchisor, either taking their concept out of the UK or bringing it in from overseas, providing, as it does, a complete list of the 'do's and don'ts' based on Martin's extensive experience," says Cathryn Hayes, head of franchising at HSBC Bank.
Digital edition: £5.99.
The Franchisor's Handbook
By John Pratt
John Pratt takes franchisors firmly by the hand to guide them through all the practicalities of launching and developing a franchise system that conforms to best practice.
On aspects where opinions may differ, he offers his definitive solution because, as he rightly says, simply giving alternatives is "the least helpful to busy franchisors who need firm guidance on how to proceed." It is this straight forward and unambiguous advice that makes his book so valuable to aspiring and existing franchisors.
One of Britain's most successful franchise lawyers with over 25 years experience in advising franchisors, Pratt has his own practice, Hamilton Pratt, and is legal adviser to the BFA.
UK £18.50, (airmail £24). Order
How to turn Your Business into the Next Global Brand
By Brian Duckett and Paul Monaghan
Two of Britain’s most experienced franchise consultants provide a practical step-by-step guide for businesses who want to follow the likes of McDonald’s and Holiday Inn and turn to franchising to develop their single outlet into a multinational giant.
As principals of Britain’s largest franchise consultancy, the Franchising Centre, they have called on their long experience of guiding hundreds of clients successfully through the process of setting up and piloting their first franchise units through to establishing a UK network and in some cases going on to franchise internationally.
They point out that franchisors tend to be very open about how they operate and are happy to share their experiences of both the good and bad times. This has enabled the authors to produce a book that can help both prospective and practising franchisors at any stage in developing their system to avoid the heartaches and costly mistakes that can occur.
The authors begin by looking at what type of business is likely to make a successful franchise and the construction of the network development plan, along with the operations manual and franchise agreement.
The bulk of the book is devoted to practical franchise management where the topics range from recruiting and selecting franchisees and helping them with the business plan they will need to get finance through to training, monitoring and motivating them. These chapters mirror the subjects of the workshops for the diploma in franchising course run by the Franchise Training Centre.
Finally, the book deals with expanding the business internationally and two topics seldom covered by franchise authors - the sale of a franchising system and conversely the purchase of a system by an entrepreneur taking the fast-track to becoming a franchisor.
UK £12.99, (airmail £15). Order
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