WPA offers special inter-franchise trading scheme
WPA, the medical insurance firm, is the latest franchisor to offer an exclusive inter-franchise trading scheme to the industry.
Under an affinity scheme, which will be operated by WPA’s franchisees, the insurer will offer discounted rates on its healthcare policies to franchisors and through them to their franchisees. The scheme will also be available to service providers to the sector, such as lawyers and franchise consultants.
The first to take up the offer has been John Pratt, head of Hamilton Pratt, the Midlands franchise legal firm, who is the legal adviser to the BFA.
“The WPA franchisee who visited my practice was extremely knowledgeable and helpful,” he commented. “Fantastic customer service is at the top of their agenda. Their premiums are highly attractive.”
Berkeley Harris, head of WPA’s national franchise team, launched the scheme at the recent Franchise Supplier Showcase exhibition and conference.
“As a leading private medical insurer and a leading franchisor, we hope that the franchising community will give us the opportunity to not only protect their own and their franchisees’ businesses, but also the health of all their loved ones.”
Brian Duckett, head of the Franchising Centre and a director of the Franchise Supplier Showcase, commented: “This is just what the showcase is all about - enthusiastic suppliers presenting innovative business solutions to a gathering of decision-makers from franchisor organisations. The fact that WPA are themselves a franchisor is even more exciting.
“How many more franchisors could use the showcase to promote what their franchisees can do to help the rest of the franchising community, thus growing business for everyone?”
WPA, whose history goes back more than 100 years, has 300,000 customers. It has a staff of 200 at its head office at Taunton and a national network of 100 franchisees.
Details from www.wpa.org.uk/franhealth and 0800 915 0052.
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