Why should you choose a TruGreen franchise?
With so many business opportunities available today, it’s sometimes hard to know which one to choose. Luckily, making the decision to become a TruGreen franchise owner is an easy one:
- TruGreen is the largest and most successful lawncare franchise in the world
- Over 30 years of lawncare industry experience
- TruGreen now treats over 3.4 million lawns throughout the UK and the USA
- Supported by a world leading franchisor ServiceMaster Ltd with over 50 years of franchising experience
- Huge market potential with large protected territory
- Repeat business year after year after year
- A true business franchise with multiple van and team potential
- Comprehensive and practical 2-week training course plus business set-up
- High customer satisfaction and referral rates
- Virgin and resale territories available
- TruGreen® Lawn Care technicians are certified by the National Proficiency Training Council (NPTC)
- Our name opens doors - the brand is strong and recognised by customers across the UK.
- TruGreen Franchise opportunities are available to suit your aims and level of investment.
- We offer help with arranging finance to buy a franchise and ongoing advice and continued support to our franchisees.
- We are committed to ethical business practices in all aspects of our company.
The facts speak for themselves. Be part of the world’s leading lawncare company with the support and backing of a franchisor with an unrivalled 50 years of franchising experience.
What does TruGreen do?
Our customers want beautiful lawns. Many of them have tried to achieve results by themselves and are only too happy to hand over the reins to the TruGreen professionals. We give them what they want .... beautiful, lush, green lawns.
The Concept
TruGreen first started treating lawns over 30 years ago in 1973 in Michigan in the USA. ServiceMaster acquired the company in 1990 TruGreen now treats over 3.4 million lawns worldwide.
- Moss and Weed Control
- Scarification
- Aeration
- Lawn Fertilisation
- Re-Seeding/Re-turfing
- Disease and Pest Control
TruGreen services involve scheduled, customised visits to our customer’s lawns throughout the year. We don’t believe in a set treatment for a set season and don’t work to a “one size fits all” formula. We pride ourselves and have significant success on the back of our customised lawn treatment services. This way, we can ensure our customers get what their lawns really need. Each lawn is different and we treat them as such.
In addition to regular treatments to nourish and eradicate weeds and pests, TruGreen also offer cultural treatments including scarification and fracture tine aeration. These treatments are carried out year-long, sometimes with the busiest period being the autumn and winter seasons.
14 Point Lawn Analysis
TruGreen professionals carry out an in-depth, 14-Point analysis of potential customers’ lawns. This free detailed report:
- Comments on the overall health of the lawn
- Gives information about grass and soil types and their current condition
- Identifies weeds, pests, fungus and diseases present with recommendations for treating them
- Offers recommendations for improving the lawn including different grass and soil types
- Gives advice on proper mowing practices and watering techniques
On receiving this and their tailored quotation, the vast majority become customers. They then receive their welcome pack and their own lawncare manual.
What do you get for your money?
You will need an initial investment of £22,388 (you will need to provide a minimum of 30% of this, the rest may be financed) which includes:
Licensee Fee = £9,000 + VAT
Start Pack = £13,388 + VAT
Total Franchise Cost = £22,388 + VAT
This fee covers:
- Protected territory and rights to TruGreen name and identity
- All tools, supplies, equipment, products and stationery to start your business
- Comprehensive Training Course
- Marketing Pack
- Proprietary software
- Branded Uniform
- Vehicle branded and equipped
- Other Costs
Additionally, each TruGreen franchise is required to have a vehicle, a computer dedicated to the business and ample insurance coverage, plus sufficient working capital to adequately develop and promote the business and cover incidental expenses.
Financial Support
As a BFA registered franchise, all the major banks will fund the franchise subject to your credit history and assets. They currently offer up to 70% financing of the initial fee and equipment package, subject to credit approval. A business plan and spreadsheet will be created on your behalf and presented to at least 2 major banks of your choice to raise the necessary finance and working capital, should you require it.
Franchise Support
A tightly woven communication network is the key to our support system. Through this network, we channel information about our marketing programmes, products, equipment and management initiatives.
We offer our business owners a vast array of support functions:
- Franchise Training
- Communication
- Business Development Support
- Management Support
- Products and Equipment
- Marketing
One of the major benefits of a franchise system is that though you may be working for yourself, you are never working by yourself. Franchising not only gives you considerable Home Office support and advice, it gives you an ongoing relationship with other franchisees.
As a TruGreen franchisee you are supported by a 60 plus strong team of staff at our Leicester Home Office. This dedicated building contains technical, IT, accounting, sales, marketing and conference and meeting facilities.
We also have a technical team, a business support team, an IT group and a sales team with a separate call centre, accounts, and credit control function, all at arm’s reach.
UK support for our franchise network is second to none within the industry. With our experience spanning 50 years in the UK, you will have total confidence in growing your TruGreen business. Franchising works.
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