Recently McDonald’s has seen record growth within the market place, contrary to the economic climate. This success is largely down to our unwavering commitment to our local franchisees.
We continue to invest in them and this in turn gives our franchisees the confidence to make the changes to help them grow their business. Our confidence in our franchisee community pays dividends for both them and us and it has resulted in over two million more customers per month coming through our doors in the UK alone.
Our commitment to offering sustainable products and innovative menu options attracts customers of all ages from a wide range of market sectors.
Our investment in the new modern look for our restaurants has significantly lifted sales. Furthermore, we’ve invested in technologies that enable our franchisees to offer free Wi-Fi and cashless payments, all of which helps to upgrade the overall customer experience.We are also opening more restaurants earlier and closing them later to meet the needs of our customers.
However, as a global company employing more than 80,000 employees in this country alone, our major investment is in our people. Some 80% of our restaurant management and one in five of our franchisees began as Crew Members and our long-term commitment to training and support gives them the opportunities to grow with the brand and share in its success:
• With back to back years of double-digit growth, McDonald’s continues to out-perform the market
• Record sales growth in 2009
• We have served an additional 145 million customers over the last two years
• 11 new restaurants planned to open this year
• McDonald’s unwavering commitment has led to UK franchisees entering a second 20 year term
In short, it’s a confident picture of an ever-growing brand. Becoming a franchisee partner makes sound economic sense whichever way you look at it - ours is a modern, progressive and successful franchising brand.
SUMMARY:
Type of Franchise: Restaurant
Industry Sector: Food and Drink
Ideal Franchisee Profile:
Flexible, determined people with proven management skills and ambitions to operate more than one restaurant.
Year Established in UK: 1974
Franchising Since: 1986 in the UK
Number of Franchisees (UK): 162
BFA Member/Status: Full
Minimum Investment: £85,000
For further information and review of franchisee case studies,
please visit: www.mcdonalds.co.uk/franchising
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